What is Your Unique Value?
I've had a lot on my mind this week, but at the top of it is numbers! Yes, numbers 🤓
The number is constantly in fluctuation, but according to recent reports there are over 1.5 Million Members of the National Association or REALTORS®. Which means there is likely A LOT in your surrounding area.
That's a lot of Real Estate Agents doing the same things; Listing Homes, Selling Homes, Marketing Homes, Helping Clients with their Home Goals... Thinking about those numbers for too long can become overwhelming.
How do your Clients choose YOU when they could, quite literally, choose out of Millions of REALTORS® that hold License's, just like you?
Because of who YOU are, apart from Real Estate.
Yes, practicing good customer service skills, having great testimonials and a professional website/social media can help - but at the end of the day, people looking to buy or sell a home want someone who they connect to on a human to human level. They are connecting with the way you make them feel, outside of the transaction, and the Unique Value that sets you apart from the hundreds of other REALTORS® in their Google Feed.
I KNOW you have so much more to share with your Clients. More than just putting signs in yards and selling homes. And I promise you, they want to see it! They want to connect with what makes YOU, Uniquely YOU. They want to build their Know, Like and Trust factors with YOU.
Whether it's your Authenticity online, your background in Volunteering, your passion for Interior Design, or even your comedic sense of humor - Any special part of you that invites people to connect with you can be your Unique Value!
So, I'm assigning you two part task;
Step 1: Right now, I want you to begin thinking about what Unique Value you bring to the table - because I promise you, you have one (or many!) and it's so worth sharing. Write it down, and think about how your Unique Value has already helped you form real life client connections.
Step 2: Starting this week, I want you to share your Unique Value! Start incorporating it into your daily life. Feature it in your Marketing. Bring it up in conversations and connections with your Clients. Share it in your Social Media Posts or Stories (my personal favorite way).
And then watch how people react to you showing up in a more personal, authentic way. I promise it will bring amazing feedback.
I can't wait to follow along online with you, and hopefully start seeing you sharing your Unique Value's... because I know just how powerful YOU can be when you're authentically yourself.