Hi I’m Barb
The formal stuff…
I’m a keynote speaker, successful entrepreneur, and CEO with over 20 years of experience transforming sales and business performance through the power of authentic relationships. I’ve had the privilege of captivating audiences at top-tier events like LVMH, Fidelity National, Inman Connect, WomanUP!, and the NAR Annual Conference. Whether I’m speaking on leveraging relationships or embracing authenticity, I bring an honest, compassionate, and transparent approach to every stage.
My signature methodology shows how relationships are not just an art—they’re a strategic, measurable asset that drives real business success. I’ve changed the way entrepreneurs and leaders think about relationships, helping them see that cultivating genuine connections is a powerful, results-driven approach that can transform their business.
Through my award-winning podcast, Relationships are Your Superpower®, I share my expertise with thousands, showing salespeople, entrepreneurs, and leaders how to move from transactional interactions to deep, trust-based relationships. This shift leads to more referrals, loyal clients, and businesses built on mutual respect and lasting connections.
For salespeople and leaders, I offer a clear path to success—one where they can confidently shift from simple transactions to meaningful relationships that foster loyalty and growth. This approach equips businesses to thrive in today’s fast-paced, competitive world.
Known for delivering high-energy, impactful presentations, I help my audiences tap into their own greatness, leaving feeling empowered and equipped with an actionable plan to take their business and relationships to the next level.
When I’m not on stage or mentoring other business owners, I live in Southern California with my husband and two amazing kids. I love spending time with family and friends, often with a glass of Cab in hand, because the best relationships are the ones we nurture, both personally and professionally.
The fun stuff…
I’ve always had a mantra. People don’t care about what you do, they care about who you are. So enough with all the professional stuff, allow me to introduce myself.
I'm Barb Betts. While my professional accomplishments are important, my family holds a special place in my heart. I've been happily married to my high school sweetheart, Harold, for an incredible 27 years. Together, we have raised two amazing children who have already achieved so much.
My daughter, Mandy, is a brilliant young woman pursuing her dreams as a graduate student in pursuit of a Doctorate in Physical Therapy. Her dedication to her studies and her passion for helping others inspire me every day.
My son, Chris, has had an extraordinary journey in the world of baseball. After a successful career as a professional baseball player, he has transitioned into the role of a professional sports agent in Major League Baseball (MLB). I'm immensely proud of his hard work and dedication to whatever he does.
Outside of my professional endeavors, I make sure to carve out time for the things I love. I have a deep appreciation for wine, good food and travel. I’ve never met a steakhouse I didn’t love, and you can get me to any destination that has a beautiful hotel overlooking the ocean!
Nurturing meaningful relationships with my friends is a huge priority for me. I cherish the connections I have built throughout my life and find immense joy and support in these friendships. My genuine and compassionate approach to relationships shines through in every aspect of my life.