I’m Barb Betts. I teach the relationship strategy that turns trust into results. No scripts. No pretending. Just real human connection that works.
People Impacted from Keynotes and Trainings…
More Referrals. Less Chasing
Earn Trust Faster
Hi, I’m Barb Betts. I’m a keynote speaker, CEO, and relationship strategist and I’ve spent the last 23+ years building businesses and leading high-performing teams.
And here’s the part that matters most: I didn’t build my success with ads, cold outreach, or chasing people down. I built a seven-figure business for more than a decade through authentic, trust-based relationships. That real-world experience is the foundation of everything I teach today.
I’ve also spent over a decade in leadership within the largest trade association in North America, working at the local, state, and national level to champion advocacy, professional development, and meaningful industry change. I’m the author of The Relationship Advantage, and my message on confidence, authenticity, and human connection has been featured in Us Weekly. My expertise is rooted in the belief that applying knowledge is essential for building trust and creating meaningful connections.
Over the years, I’ve had the opportunity to partner with organizations like Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios, helping leaders and teams drive growth, retention, and revenue by building trust-first cultures.
If you’ve seen me speak, you already know I bring high energy, real stories, and practical tools your audience can actually use. My goal isn’t just to inspire people. It’s to shift the way they lead, sell, and connect.
I’m based in Southern California, and I live what I teach. I care deeply about relationships, with my family, my friends, and my community. Because I believe this with everything in me:
Relationships aren’t just part of business.
They are the business.
Keynotes, workshops, and consulting that turn human connection into a competitive advantage.
Keynotes, workshops, and consulting designed to help leaders and teams build relationships that drive performance, loyalty, and long-term growth.
Simple relationship habits that keep you top of mind and build trust on repeat. Because success feels better when it’s built with real connection.
Barb Betts’ work is rooted in decades of firsthand experience in leadership, sales, and business growth. Her mindset—centered on self-awareness, emotional intelligence, and a commitment to personal growth—shaped her approach to human connection. Throughout her career, she saw that trust and authentic relationships consistently separated high performers from those who struggled. That real-world experience led her to develop a practical, execution-based approach to human connection—one grounded in what actually works, not theory.
In a business context, Barb Betts defines human connection as the ability to build trust-based relationships that strengthen communication, confidence, credibility, and long-term performance. It goes beyond networking or rapport and focuses on how people show up, influence others, and create meaningful professional relationships that drive results.
Barb Betts believes human connection is a business advantage because, in fast-moving and AI-driven environments, trust is what creates differentiation. Strong relationships lead to better leadership, stronger teams, higher retention, more referrals, and sustainable growth—outcomes that technology alone cannot replace.
A focus on human connection can also transform the built environment, creating healthier and more efficient workplaces by integrating environmental, social, and technological factors to enhance the overall human experience. Organizations that meet the human need for connection attract talent and foster long-term loyalty, further strengthening their teams and culture.
Barb Betts’ keynotes, book The Relationship Advantage™, and podcast Relationships Are Your Superpower® all reinforce a consistent philosophy centered on trust and human connection. Applying Barb's principles is a journey toward deeper connection and growth, encouraging ongoing reflection and progress. Together, they help audiences continue applying relationship-driven principles well beyond a single event, supporting lasting change rather than short-term inspiration. Creating a connected culture keeps employees from leaving the organization, making these principles vital for long-term organizational success.
Barb Betts’ work is guided by authenticity, integrity, confidence, and the belief that meaningful relationships are the foundation of sustainable success. As a coach, Barb guides individuals and teams through challenges, supporting leadership development and personal growth. She is committed to helping people lead, sell, and communicate in ways that are genuine, effective, and aligned with who they are. Barb also emphasizes that conflict resolution is about problem-solving during disagreements, not about winning, fostering healthier and more productive relationships.
