Book Barb

Human to Human Leadership

For too long, we’ve been caught up in this false dichotomy. On one side, you’ve got the autocratic leader – the “my way or the highway” type. On the other, there’s the purely democratic approach, where every decision is put to a vote.

Building Better Relationships

Building a solid relationship with yourself sets the foundation for authentic and meaningful connections with others.

Navigating Self-Doubt vs. Self-Worth 🌟

Let’s explore something that many of us grapple with: understanding whether we’re operating out of self-doubt or self-worth. It’s a delicate balance, and it can be easy to find yourself questioning your abilities, especially when life throws curveballs your way. But, here’s the thing—how we navigate these feelings can define our journey and impact our […]

What Is Trustability? Why It Matters More Than Likability

What is Trustability? Barb Betts explains the difference between likability and Trustability and why trust builds stronger business relationships.

Trustability is your ability to be counted on. It is the reputation you build when your words, actions, and intentions consistently match. Likability may create an initial connection, but Trustability is what turns that connection into a lasting business relationship. This distinction comes up often in my conversations with leaders, sales professionals, and business owners. […]

Great Relationships Aren’t Built in a Day, They’re Built Daily

I’ve been reflecting a lot lately on what truly makes relationships special, and one thought keeps coming back to me: “Great relationships aren’t built in a day; they’re built daily.”   It’s such a powerful reminder that the meaningful connections we cherish need consistent care and effort.   When you think about building strong relationships, […]

The Taylor Swift Effect: Mastering Relationship-Building with my B.U.I.L.D. Framework

Very few people exemplify creating genuine relationships better than Taylor Swift.

With her knack for connecting deeply with her audience, she’s not just an artist; she’s a phenomenon. Let’s dissect her approach through the lens of my B.U.I.L.D. framework—Be You, Understand Them, Implement a Connection Strategy, Leverage Moments, Deliver Value.