Book Barb

What Is Trustability? Why It Matters More Than Likability

What is Trustability? Barb Betts explains the difference between likability and Trustability and why trust builds stronger business relationships.

Trustability is your ability to be counted on. It is the reputation you build when your words, actions, and intentions consistently match. Likability may create an initial connection, but Trustability is what turns that connection into a lasting business relationship. This distinction comes up often in my conversations with leaders, sales professionals, and business owners. […]

Great Relationships Aren’t Built in a Day, They’re Built Daily

I’ve been reflecting a lot lately on what truly makes relationships special, and one thought keeps coming back to me: “Great relationships aren’t built in a day; they’re built daily.”   It’s such a powerful reminder that the meaningful connections we cherish need consistent care and effort.   When you think about building strong relationships, […]

The Taylor Swift Effect: Mastering Relationship-Building with my B.U.I.L.D. Framework

Very few people exemplify creating genuine relationships better than Taylor Swift.

With her knack for connecting deeply with her audience, she’s not just an artist; she’s a phenomenon. Let’s dissect her approach through the lens of my B.U.I.L.D. framework—Be You, Understand Them, Implement a Connection Strategy, Leverage Moments, Deliver Value.

I can’t believe this still happens

Want to know something that blows.my.mind…when you have a great call with someone and want to hire them for their services, and then there’s no follow-up. 🤯  When this happens it immediately makes me step back and think, “if you’re not going to check in with me, are you really capable of handling my business?”  […]

Put yourself in 1st place and tap into your Superpower 🦸

I don’t know about you but I don’t want to be someone’s second option. I want to be the first and only person they think of when they need a sales coach. I know that’s a bold statement.  The key to being the first and only option for your ideal clients is to build genuine […]

🌟The Secret Power of Online Friendships🌟

I wanted to take a moment to share with you a story that embodies the true power of building relationships online, yup on social media. It’s a testament to the magic that can happen when we reach out and connect with others authentically in the digital world. 💫 Let me introduce you to my dear […]

Why This Keynote Speaker Went 60 Days Without Alcohol

I decided to go 60 days without alcohol. It wasn’t a challenge, a resolution, or a declaration that I would never drink again. It was a personal decision to better understand my habits, and to make sure my choices were still aligned with who I am. I often talk about the importance of building authentic […]

🌟Building Great Relationships Daily!🌟

“Great Relationships aren’t built in a Day.Great Relationships are built Daily”– Barb Betts 🌟 Yes, I’m quoting myself, friends. 😄 This simple statement has been the foundation of all of my success in business and life. 💼🌟 Think of it like Relationships are like the bricks of a strong foundation. You don’t build a solid […]