Unlock Business Growth: The Power of Referrals & Relationship Marketing

Business StrategyAuthentic RelationshipsSales Strategy

Apr 30

The hardest part of starting and running a business isn’t coming up with the offers, it’s lead generation and conversion. Because you can be the best at what you do and have a wildly transformative offer but if you have no one to sell to, then you’re not going to grow.

That’s where organic lead generation comes in and one of the most powerful (and highest converting) strategies for growth is relationship-based marketing and referrals.

Because being successful in business means making connections and building relationships.

*(how you will feel by the end of this post)*

So let’s take a look at how you can increase your referrals and a little messaging trick that can give you a major boost!

The Benefits of Referrals

Built-in Trust & Faster Conversions

One of the biggest hurdles when it comes to converting leads into clients is building trust and giving a reason for people to work with you versus someone else.

It takes time to build that trust but when you have an existing relationship with someone and they refer you to their friend, you’re already ahead of the game because they were sent by someone they trust and they are more likely to work with you.

For example: When “Amy” posts on Instagram that she’s looking for a Podcast Manager and their business bestie suggests someone named “Emily”, “Amy” is more likely to hire “Emily” because someone she trusts used her.

More Connections, Less Networking

Don’t get me wrong, I loveee networking but some weeks and months are harder to go out and make connections but this is where my little army of raving fans comes in.

When you’re good at what you do, people will not be shy about sharing your information, in fact, they will drop your name to anyone looking for the service that you provide.

So even when you don’t have time to be intentional about networking, you still have people out there doing it on your behalf.

Client Loyalty

When someone is referring you, it’s a clear indication that you exceeded their expectations, and are on the top of their minds. They loved working with you so they have no problem singing your praises to others.

Now that you understand the power of referrals, it's time to take action! Start by implementing the tips in this post and focus on building genuine relationships with your clients. The referrals will follow.

Happy connecting!