From DM to Dear Friend

Some of the deepest connections in my life didn’t start across a table. They started through a screen.
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Years ago, I started following Chelsea Peitz on Snapchat. She was sharing real estate marketing tips mixed with real stories about her life, and she felt like a friend I just hadn’t met yet.
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For months, I watched her content, cheered her on silently, and thought, “She seems amazing, but she’d never actually talk to me.”
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Then one day, I got brave. I sent a DM. My hands were literally shaking. And guess what? She responded. Like a real human. No automation. No “thanks for following” template. Just a kind, genuine reply.
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That one message turned into months of back-and-forth conversations. We learned about each other’s families, our work, our wins, and our struggles. We built trust through screens.
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Fast forward a few months later, we finally met in person at a conference. I saw her across the lobby, yelled her name, and ran toward her like a long-lost friend. She looked both excited and slightly terrified (ha!), but that sealed the friendship for good.
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That was ten years ago.
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Today, she’s one of my closest friends. We talk daily across multiple platforms. We’ve vacationed together. We’ve supported each other through every season.
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And all of it started with one message.
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Here’s what that experience taught me:

✨ Be genuine, not strategic. Show up as you, not as your brand.
✨ Remember the details. People want to feel seen and valued.
✨ Lead with generosity. Add value before you ever ask for it.
✨ Move it offline when it feels right. Coffee, Zoom, or lunch. That’s where real trust grows.
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We live in a world where connection often starts online, and that’s not a bad thing. It means our opportunities to build relationships are no longer limited by geography. What matters most is how we show up.
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Because when you bring sincerity and care into your messages, comments, and conversations, that’s when digital relationships become real ones.
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So here’s your nudge for the week…
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Think of one person you admire but haven’t reached out to yet. Maybe it’s someone whose posts always inspire you. Maybe it’s a colleague you’ve lost touch with.
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Be brave. Send the message. Tell them what you appreciate about them.
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Because connection grows where courage starts.
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​💗 Barb

Barb Betts is a keynote speaker, author of The Relationship Advantage, and human connection expert who helps sales teams and leaders build the trust-based relationships that drive revenue, retention, and stronger teams. Book Barb for your next event.